KEYNOTE
BY MANAGING DIRECTOR –
WE ARE SIMPLY FOCUSED
Welcome to the world
of CreatiVision.
I wonder what let
CreatiVision sail through the last 13 years in the entertainment
and event business without any failure. I think it’s
because we are simply focused on what we do. We believe
in “positioning” as that philosophy sets
a roadmap that guides us through the journey, enhances
the creative vision and firms up our brand identity.
The very good example is, in all these years, we only
produce shows. We don’t trade shows.
If you request me
to define entertainment and event business, I will explain
it in one sentence. It is business based on human relationships
and trust. Entertainment and event business is not only
a stage show; it involves interactive processes among
those who perform, who organize, who sponsor and those
who watch. They depend on one another for their survival
and existence. Of course, you must have professional
and technical skills, profound knowledge, and strong
network system to run the activities. However, you need
passion and intuitions to make every of the events spirited.
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The
most valuable assets of CreatiVision are my fellow directors,
staffs and a satellite of supporting associates. The
directors and staffs are the most energetic work force
that I have met on earth. Their loyalty to the company
forms the strongest foundation for the organization.
We run the company like the much quoted, but least achieved,
“one big happy family”.
What sustains our
position in the marketplace? Creativity and Self-belief.
Not pride. What makes our people move towards the same
direction? Enthusiasm and Passion. Not the rules and
regulations. What makes our clients stay close to us
for such a long time? I would say it is trust, sincerity
and truthful relationships. And, what are our greatest
fears? Ego and Vanity. Not the competition in the marketplace
and we are fully aware of that.
Everyday, we evolve
and grow but we stay focused on what we want to do.
We are putting our hearts and souls to cultivate the
seed of our vision and belief which we are growing to
become the Tree of CreatiVision.
Creatively yours,
Adelyn Lim
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